I like to keep abreast of current affairs. I find important issues such as elections, changing macroeconomic conditions and the name of Kate and Will’s latest to be extremely compelling.
In addition to keeping a watchful eye on these weighty issues I am also drawn to the weird happenings in the world. For instance this week I learnt of a 0.5km fun run in the Texan town of Boerne. That decimal point is not a typo, we’re talking 500m. I could do that – it’s a fraction of the distance I run every day looking for my keys, phone and wallet. The run starts at one bar and ends at another. One hundred and fifty metres into the run there’s a doughnut stand, which is beside a smoking area. It would be fair to say the emphasis is more on fun than run.
You could say the organisers of the Boerne fun run are “taking the piss”, but not as much as IKEA, as this next piece of news will reveal. IKEA recently placed a magazine advert for baby bassinets that doubled as a pregnancy test. Anyone who thought they might be pregnant was encouraged to pee on the ad that was splashed across the magazine’s pages. If they were pregnant the positive test revealed a previously hidden special discount price. If there are couples out there reading this and trying to get pregnant – not at the same time obviously – please note this only works for women.
Some people may discount weird items news as being improbable or inconsequential. Whereas I, having lived with myself these past few decades, find them entirely believable. Furthermore, I find they have value in allowing me to view the weird events in my own life less severely. For example, I read of a job interview that went awry when the applicant fainted and only regained consciousness in an ambulance. Which made me feel better about the time I went to the toilet while nervously waiting for a job interview. When I tried to leave the stall I found I was locked in. With my phone in my car, and my cries for help going unnoticed I resolved to commando crawl under the door. However I was concerned my clothes would get dirty so I stripped to my underwear then squeezed through the gap. While lying horizontal and scantily clad on the toilet floor someone came in; I was relieved – in every sense – when they didn’t hang around. However I did get the opportunity to explain myself fully to them when I saw them on the interview panel. You see it works, you’re already feeling better about your own worst interview.
It is incorrect that News is an acronym for either Notable Events, Weather and Sport, or for North, East, West and South. Rather the clue is in the name; news is to do with new information. Other explanations are fake (news).
Fake news, unlike real news, is intended to deceive. It is not news. Nor is it new – the term was used as early as 1894 in a cartoon by Frederick Opper. We owe a lot to President Donald Trump for the work he has done in the area of fake news. We are especially indebted to his broadening of the term to include accurate news that he doesn’t like.
Real news has power, and the people who vilify the fourth estate, or worse still harm those within it, realize this. News has the power to increase the engagement of ordinary people in society. Initially through increasing their ability to hold a conversation. Secondly, it facilitates the shaping the people’s opinions and beliefs. Then ultimately, news allows people to go out and shape their world. Clearly dangerous stuff.
So I’m going out to buy a quality newspaper with accurate reporting, reasoned editorials and a few job vacancies with interviews by Skype – not in an office block with a dodgy toilet door.